![]() You might be wondering at this point what you can trust AI for. But if you do ask AI to pull facts for you, make sure you’re taking the time to check them manually, no matter how confident it sounds. It’s still best to do your own research so that you can critically evaluate sources, check time stamps for up-to-date information and so on. ChatGPT says its data is from 2021, which can be a lifetime ago in many industries. Sometimes it will even make up its own facts, as it did when we asked it to write a press release and it fabricated phone numbers and even entire people.Īlso remember that much of the data AI is relying on is out of date. Its answers leave little room for ambiguity or the possibility that it’s wrong - even though it very well can be. If you’re using its words instead of your own, disclose.ĪI is becoming notorious for being very confidently wrong. If you’ve merely used AI as a tool - say, to get an idea or check your grammar - you don’t need to disclose that, any more than you would if you consulted a dictionary or a style book.īe honest with yourself about how much the AI contributed to the piece. Now, none of this is to say you must over-explain. If you used AI to write most of a piece, disclose that at the top in no uncertain terms. Both CNET and Men’s Journal were hammered for using vague bylines that referred to “editors.” A bot is not an editor. If the piece will be public facing, you must be clear about AI’s role to that audience as well. Without that honesty, you’re essentially plagiarizing: taking credit for words you did not write. Whether it’s to your boss or a client, you need to ensure they are comfortable with you using verbatim readouts from a computer program. If you use AI to write a substantial portion of a piece, you must be clear about that. Here are some things to keep in mind as you look to incorporate AI writing programs into your communications. The failures in the above examples aren’t ultimately due to AI - they’re due to humans. Does this mean we should shun AI because of early problems? That’s surely an overreaction. ![]()
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